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List Price:
$65.00
Price:
$39.00
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Product Details:

HC :
560 Pages
Publisher:
John Wiley & Sons
Pub. Date:
Dec 17, 2009
Photos:
Color Photographs
Our Part #:
343319
ISBN-10:
047037134X
ISBN-13:
9780470371343

Description:

For recipes, author information, beautiful photos, and more from this book click here.

A professional guide to every aspect of the launch and management of a modern, upscale café. The Modern Café is the first comprehensive, must-have reference for the aspiring restaurateur or café owner who wants to make sure he gets every detail right.

This exquisitely illustrated volume is packed with professional guidance and master recipes for breakfast pastries, artisanal sandwiches, truffles and treats, and much more. Additionally, an entire chapter is devoted to the retail shelf, a key contributor to any caf?é's financial health.

  • Includes nearly 250 recipes plus 150 sub-recipes, more than 100 photographs, and approximately 75 illustrations
  • Breaks the café down into its five key components--the bakery, the pastry shop, the savory kitchen, beverages, and the retail shelf--with expert advice and contemporary recipes for each area
  • Author Francisco Migoya is an assistant professor at The Culinary Institute of America, where he teaches the Café Operations class for the Baking and Pastry Arts program

With information on all aspects of the café business--finances, human resources, food production, recipe/menu development, and even décor--The Modern Café offers both inspiration and instruction for anyone who wants to operate a successful café.


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