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• by:
• Martignoni, Massimo

Scavolini has been Italy’s favorite kitchen brand since 1984 and is now preparing to celebrate half a century of activity and market presence since its founding in 1962. High quality products and services, attention to clients' needs, competitive prices: these qualities led to Scavolini becoming the number one brand in the Italian kitchen unit sector; this prepared it for entry into international markets, and today the company boasts a presence in more than fifty countries and its name is synonymous with style and Italian design. The publication will be structured as follows: a) a general part dealing with Scavolini and its relationship to contemporary changes in the domestic landscape (comparison with American and European examples of fitted kitchens from the 1940s and 50s and the later development of an "Italian way" of making kitchens);b) a portfolio of images curated especially for the book by the great Italian photographer Gabriele Basilico: Scavolini the company, the people, the places; c) Scavolini's "identity card", an extensive and multi-faceted account of the company supported by numerous informative images and tables: the birth of Scavolini in the context of the Pesaro industrial area; historic Scavolini kitchen models; Scavolini advertising; the production system; interviews with the main players.