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• by:
• Veseth, Michael

Grape Expectations directly addresses the question of how globalization and market forces are changing the way wine is made, sold, consumed, and perceived. Globalization has pushed back the borders of the wine world, creating a complex inter-connected market where Old World and New World wines and producers compete head to head. The battle isn't just about bottles bought and sold, however, power and taste are also at stake. Who will call the shots in wine market of the future? Who will set the price? Whose palate will prevail? Whose idea of wine will reign supreme?