Description:
Quick and easy — if not exactly haute cuisine — convenience foods in those brightly colored packages started dazzling housewives during the 1940s. From TV dinners and Jiffy-Pop to Jell-O and Velveeta, these precursors to fast food were welcomed by “too-busy-to-cook” women as another indispensable “mother’s little helper” that freed them from kitchen drudgery. Just Heat It 'n’Eat It surveys these fascinating concoctions that became staples of millions of American homes-- and remain so today--along with the postwar, space-age culture that created them.
